Use Your Shipping Cases In Your Booth – How to Save Money, Time and Hassle in Tradeshow Exhibiting

Ever notice how much those “incidentals” at the show cost. These are the costs related to tables, chairs, stands, and a host of other items. At least these items are delivered to the booth, and get to leave them there when you go. This is not the case, however, with your shipping cases. You have wait for them to be delivered to your booth, unpack then, and then wait for someone to pick them up for off-the-floor storage. At the end of the show, the process repeats itself in reverse. What if you could actually use your cases in your booth without looking like a gypsy. 

In building fabricated shipping case, it is no big deal to add table legs to a case lid that will fold down into a surprisingly rugged table. With a little drapery, nobody will recognize this as a lowly case lid.

Another common booth fixture is a plasma or LCD screen, which naturally has to ship in a special case. These cases can be made so that the screen can be quickly fixtured to top of the shipping case after it is removed. These cases also have snap-on removable outriggers for stability. Once again, a little drapery hides the ugly truth. Special hydraulic screen lifters are generally not needed given the lower weights of modern screens. They also add significantly to the initial case cost.

It is also possible, and sometimes very practical, to build a trade show shipping case that opens up in the middle (or in sections) to reveal an attractive surface ideal for hanging graphics, or displaying items on shelves. At the beginning show, just un-pack and setup, at the end, just pack up and walk away. Since your case is your booth, you will also save money by having less to ship.

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